Kearney. Ford Cars. February 28th , 2018.
The Ford Focus Wiki: Writing The Story For Success For More Than 30 Years
Ford Focus made its entry in the North American markets in the 1998 as a replacement for the Escort. Since the time of its launch, Focus has been extremely successful, and its success streak continues even today. It is still one of the most highly regarded models available in the market. For the past 30 years, Focus has been a very popular and in demand model of the company.
As said before, Focus was introduced as a replacement for the Escort, and thus, right from the start, it had some really big shoes to fill in. There were three versions of this vehicle that were initially introduced:
Later, in the year 2000, a 5 door hatchback was also introduced. The company faced a bit of legal troubles with a German publishing company, Hubert Burda Media. The publishing house objected to the name of the vehicle since they already had a magazine by the same name. However, after court intervention, and a stiff legal battle, Ford was allowed to use the name Focus for its new vehicle.
Acclaims For The First Focus Over The Years
Focus has won many awards over the years. It received its first award in the year 1999, when it got the title of the European Car of the Year. The first Focus still sets the benchmark for affordable motoring, even today. Very recently, a list of the top 50 vehicles in the past 50 years was compiled by the Car Magazine and the first Focus was named as the greatest car in this list.
Secret Of This Long Lasting Success
Focus has managed to capture the fancies of all the drivers in the European, American and Asian markets for a very long time. The amazing handling and performance of the vehicle, coupled with a great value for money, has ensured that this vehicle continues to be the number one choice of customers all over the world.
Over the years, the company has made sure that it took into consideration the changing demands and requirements of the customers, and implement those changes in the new generation models of the Focus. As a result of this, the second generation of Focus was launched in 2005, and it came with a refreshed body shape and the addition of many new and technically advanced features. Some of the other changes made in the second generation Focus, keeping in mind the demands of the customers are as follows:
The Current Focus
The third, and the latest, generation of Focus was introduced in the market in 2011. Since 2011, the company has made all possible efforts to ensure that the vehicle offers the best power and technology in the market. As a result of these sustained efforts of the company, the current Focus continues to be the number one choice of the drivers in all competitive markets.
One of the biggest strengths and the selling points of the current model of Focus is its revolutionary engine. It uses the Ford EcoBoost engine. This engine offers the best engine power coupled with the most amazing engine efficiency.
With this engine and this latest model, the company has now moved onto the designing and manufacturing of a whole new generation of Ford vehicles, the Ford Focus Electric. This electric version of Focus is expected to pave the way for a greener future of the Ford company. The engine in the Electric Focus uses a liquid cooled, lithium ion battery pack. It is expected to offer a range of 100 miles, and a top speed of 84 mph.
The biggest reason for the success of this vehicle for so many years is the fact that it is able to impress a wide array of drivers. While it is able to impress the drivers who wish for a reliable drive for their family, it is also able to appeal to the driver wanting a complete racing experience. With an electric version of the same hitting the markets, the success ride of this model seems like is going to continue for a long time.
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